Examen
McDonald's Case Study TEST QUESTIONS FULLY SOLVED 2024
- Cours
- Établissement
Globalisation Competitive advantage = adapting to global conditions. 38 000 restaurants in 120 countries. Quality tests three things Quality of inputs used Durability and reliability of the good or service The good is fit for purpose Eg. 2011 McAus coffee did not meet customers' "sophi...
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