Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Wednesday 5 June 2024 Afternoon Time allowed: 1 hour 45 minutes
Materials
For this paper you must have:
For Examiner’s Use
• a calculator.
Section Mark
Instructions A
• Use black ink or black ball-point pen.
B
• Fill in the boxes at the top of this page.
• Answer all questions. C
• You must answer the questions in the spaces provided. Do not write outside
TOTAL
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
• The marks for each question are shown in brackets.
• The maximum mark for this paper is 90.
*jun248132201*
IB/M/Jun24/G4004/E7 8132/2
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each multiple-choice question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which one of the following is a source of internal finance for a business?
[1 mark]
A Bank loan
B Mortgage
C Overdraft
D Retained profit
0 1 . 2 Which one of the following is true for a private limited company?
[1 mark]
A It has plc after its name.
B It is fully owned by the government.
C Shares can be sold to the general public.
D Shareholders receive dividends.
*02*
IB/M/Jun24/8132/2
, 3
Do not write
outside the
0 1 . 3 Which of the following terms is equal to revenue minus cost of sales? box
[1 mark]
A Average unit cost
B Gross profit
C Net profit
D Retained profit
0 1 . 4 Which one of the following is a method of primary market research?
[1 mark]
A Focus groups
B Internet research
C Magazines
D Newspapers
0 1 . 5 Which of the following is an example of qualitative data gathered through
market research?
[1 mark]
A Customer opinions of a product
B How often customers buy a product
C The amount customers spend on a product
D The number of products sold
Question 1 continues on the next page
Turn over ►
*03*
IB/M/Jun24/8132/2
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Wednesday 5 June 2024 Afternoon Time allowed: 1 hour 45 minutes
Materials
For this paper you must have:
For Examiner’s Use
• a calculator.
Section Mark
Instructions A
• Use black ink or black ball-point pen.
B
• Fill in the boxes at the top of this page.
• Answer all questions. C
• You must answer the questions in the spaces provided. Do not write outside
TOTAL
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
• The marks for each question are shown in brackets.
• The maximum mark for this paper is 90.
*jun248132201*
IB/M/Jun24/G4004/E7 8132/2
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each multiple-choice question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which one of the following is a source of internal finance for a business?
[1 mark]
A Bank loan
B Mortgage
C Overdraft
D Retained profit
0 1 . 2 Which one of the following is true for a private limited company?
[1 mark]
A It has plc after its name.
B It is fully owned by the government.
C Shares can be sold to the general public.
D Shareholders receive dividends.
*02*
IB/M/Jun24/8132/2
, 3
Do not write
outside the
0 1 . 3 Which of the following terms is equal to revenue minus cost of sales? box
[1 mark]
A Average unit cost
B Gross profit
C Net profit
D Retained profit
0 1 . 4 Which one of the following is a method of primary market research?
[1 mark]
A Focus groups
B Internet research
C Magazines
D Newspapers
0 1 . 5 Which of the following is an example of qualitative data gathered through
market research?
[1 mark]
A Customer opinions of a product
B How often customers buy a product
C The amount customers spend on a product
D The number of products sold
Question 1 continues on the next page
Turn over ►
*03*
IB/M/Jun24/8132/2
