Summary
Summary Silk, Atkin, & Salmon, chapter 13: developing effective media campaigns for health promotion
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Summary of chapter 13: developing effective media campaigns for health promotion. From The Routledge Handbook of Communication by TL Thompson, R. Parrott, & JF Nussbaum. This article is compulsory literature for lecture 2 of Health communication and Innovation at Wageningen University and Research.
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