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TEST EXAM FOR MGT 6311

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TEST EXAM FOR MGT 6311 Shift in marketing mix - CORRECT ANSWER-Reach, effectiveness, and efficiency goal of marketing - CORRECT ANSWER-to create a product/service that sells GOST hierarchy - CORRECT ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - CORRECT ANSWER-Customer, competitors, collaborators, company, context Customer marketing model - CORRECT ANSWER-Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - CORRECT ANSWER-recency, frequency, monetary value (as a customer persona) Buyer journey - CORRECT ANSWER-Discovery (loosening of status quo, committing to change) Consideration (Exploring possible solutions & committing to a solution) Decision (Justifying the decision, making the selection)

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