MGT 6311 (Digital Marketing) Final Qs&As

MGT 6311 (Digital Marketing) Final Qs&As paid media - Correct-media we have to pay for; we have to use what's known as working dollars to access these channels to promote our business. owned media - Correct-media channels that we own, such as our website, social media pages, blog, white papers, microsite and so forth earned media - Correct-publicity obtained through promotional activities other than paid media or own media. (i.e. whenever someone or an organization advocates for our brand without receipt of payment) beacon - Correct-a low energy Bluetooth device that broadcasts an identifier to nearby electronic devices. It can transmit small bits of information across short distances. When a smartphone with the brand's app installed comes into range, it can receive a notification, such as a sales promotion offer, recommendations or any other message the brand wants to transmit. MMS - Correct-Multimedia messages, most commonly picture messages and video you can send and receive with a mobile handset. proximity marketing - Correct-The distribution of marketing content to mobile devices that have opted in at a particular local geo-location to receive information augmented reality - Correct-the viewing of the physical world with computer-generated layers of information added to it virtual reality - Correct-a computer-based technology that provides an interactive, three-dimensional learning experience push notification - Correct-allows an application to notify a user of new messages or events, even when the user is not actively using the app QR code - Correct-A Q