MGT 6311 Final Questions With Verified Answers

MGT 6311 Final Questions With Verified Answers Most popular online video content (3, percents) - Correct-Comedy (39%), Music (31%), News (33%) Videos can cause a ____% increase in organic traffic from search engines - Correct-157% Video on landing page can increase conversions by ____% - Correct-80% For videos, where should your most important keywords appear? - Correct-First 3 words of the title For videos, how long in the description do you have to put out the most important info? - Correct-First 25 characters YouTube is ____ most visited website - Correct-2nd Videos published in 2017: ____% were under ____ minutes long - Correct-56%, 2 _____% of videos on Facebook are watched without sound - Correct-85% How many seconds until Facebook counts a view? - Correct-3 Business goals for using online video (5) - Correct-- Communication - Sales - Lead Generation - Customer Service - Promotion Onsite video - Correct-On orgs website, not 3rd party like youtube Advantages of onsite video (6) - Correct-Make website stickier, capture attention, create buzz, disseminate info more clearly, make a human connection, entice purchase VSEO - Marketer Driven Components (6) - Correct--Keyword relevance -title, description -meta tags -keep channel content fresh -encourage likes and sharing -HD VSEO - Consumer Driven Components (7) - Correct-- Ratings - Comments - Views - Shares - Playlist additions - Subscribes - Flags 3 media types - Correct-owned, earned, paid Core nine principles of mobile phones - Correct-Personal, always carried, always on, built-in payment system, available at the creative inspiration, accurate audience measurement, social context, augmented reality, digital interface CONTINUES...