1
, Integrale bedrijfsanalyse
2
,Executive summary
PostNL is a leading company in the postal and parcel industry and understands that analyzing
competition is crucial for success. The Porter's five forces model is used to assess PostNL's
competition, examining the threat of new competitors, substitute products or services, supplier
power, buyer power, and internal competition.
PostNL has eight known shareholders, including Talpa Beheer BV, J.P. Morgan, Chase, Marshall Wace,
Goldman Sachs Group Inc., BlackRock, Vesa/EP, and Citigroup, with a combined stake of 50.37%.
This analysis helps PostNL in developing strategies to achieve its goals. The fundamental analysis of
PostNL focuses on its financial situation, including solvency, liquidity, profitability, and growth. It
assesses various indicators to determine long-term security values and considers factors such as
management quality, economic environment, and market trends.
Analyses are conducted on revenue and profit by region, revenue and profit by activity, and revenue
and profit by distribution channel. The regions are classified using the BCG matrix: Question Marks,
Stars, Dogs, and Cash Cows. The BCG matrix is a portfolio analysis tool developed by the Boston
Consulting Group in the 1970s.
The technical analysis of PostNL is also discussed, as a continuation of the above sub-section on
investment indicators. Various techniques are used to identify buy or sell recommendations,
including charts, trend analysis, price patterns, crossover technique, and indicators.
PostNL implements various strategies and measures to manage commercial risks. Some examples of
how PostNL manages commercial risks include diversification of services and products, credit checks,
contractual agreements, monitoring of customer performance, and insurance. These measures help
PostNL effectively manage commercial risks and minimize the potential financial impact on the
company.
To manage business risks PostNL implements various strategies and measures. Some examples of
how PostNL manages business risks include risk analysis, continuity planning, insurance, performance
monitoring, and enterprise risk awareness. These measures help PostNL effectively manage and
minimize business risks while maintaining financial and operational stability.
To mitigate the financial risks PostNL employs various strategies and measures. These risks, including
total labor costs, pension fund coverage ratio, management of financial risks, and liability for loss or
damage, significantly affect the financial performance and position of PostNL.
PostNL implements various strategies for business growth, including market development, product
development, diversification, and vertical integration. Market development involves expanding sales
in new markets through collaborations and acquisitions. Product development is achieved through
internal innovation and collaborations with external partners. Diversification involves offering new
products or services in new markets, while vertical integration focuses on increasing value within the
organization by acquiring suppliers or enhancing distribution. PostNL's approach varies based on
market conditions and strategic goals.
The growth routes of PostNL are autonomous growth, growth through collaboration, and growth
through mergers and acquisitions. Autonomous growth presents opportunities such as market
expansion, diversification, and technological innovation, but also entails threats like competition and
changing customer needs.
3
, Collaboration offers access to new markets and synergies but brings dependence and integration
challenges. Mergers and acquisitions provide opportunities such as market penetration and
expansion of service portfolios yet pose risks like integration difficulties and overpayment. PostNL
needs to consider these factors when determining its growth strategy.
There is a forecast for PostNL for the next two fiscal years (2023 and 2024). Various methods were
employed to create the forecast, with different items from the balance sheet and income statement
calculated as a percentage of revenue or total assets.
The prediction suggests an average decline in revenue of 3% for both 2023 and 2024, which is found
to be optimistic compared to professional expectations of revenue growth. External costs are
expected to account for 93.3% in 2023 and 82.8% in 2024 of the revenue, reflecting an average
decrease of 14.3%. Personnel costs will increase by 9.1% due to an expected rise in the number of
employees in 2024. The solvency ratio is forecasted to be 10% of total assets in 2023 and 13% in
2024.
Despite the anticipated decline in revenue and net profit, various projections indicate that PostNL
will remain financially sound in the present and the coming years.
PostNL is the leading postal delivery company in the Benelux region, aiming for continuous growth
and maintaining its market position. It manages millions of mail and package deliveries and focuses
on innovative solutions. The company should adapt to changing market demands and monitor risks
to strengthen its position. Financial analysis indicates stability and adequate liquidity. Technical
analysis provides buy or sell recommendations. Investors are advised to buy PostNL shares during the
current declining phase, with potential for future growth.
4
, Integrale bedrijfsanalyse
2
,Executive summary
PostNL is a leading company in the postal and parcel industry and understands that analyzing
competition is crucial for success. The Porter's five forces model is used to assess PostNL's
competition, examining the threat of new competitors, substitute products or services, supplier
power, buyer power, and internal competition.
PostNL has eight known shareholders, including Talpa Beheer BV, J.P. Morgan, Chase, Marshall Wace,
Goldman Sachs Group Inc., BlackRock, Vesa/EP, and Citigroup, with a combined stake of 50.37%.
This analysis helps PostNL in developing strategies to achieve its goals. The fundamental analysis of
PostNL focuses on its financial situation, including solvency, liquidity, profitability, and growth. It
assesses various indicators to determine long-term security values and considers factors such as
management quality, economic environment, and market trends.
Analyses are conducted on revenue and profit by region, revenue and profit by activity, and revenue
and profit by distribution channel. The regions are classified using the BCG matrix: Question Marks,
Stars, Dogs, and Cash Cows. The BCG matrix is a portfolio analysis tool developed by the Boston
Consulting Group in the 1970s.
The technical analysis of PostNL is also discussed, as a continuation of the above sub-section on
investment indicators. Various techniques are used to identify buy or sell recommendations,
including charts, trend analysis, price patterns, crossover technique, and indicators.
PostNL implements various strategies and measures to manage commercial risks. Some examples of
how PostNL manages commercial risks include diversification of services and products, credit checks,
contractual agreements, monitoring of customer performance, and insurance. These measures help
PostNL effectively manage commercial risks and minimize the potential financial impact on the
company.
To manage business risks PostNL implements various strategies and measures. Some examples of
how PostNL manages business risks include risk analysis, continuity planning, insurance, performance
monitoring, and enterprise risk awareness. These measures help PostNL effectively manage and
minimize business risks while maintaining financial and operational stability.
To mitigate the financial risks PostNL employs various strategies and measures. These risks, including
total labor costs, pension fund coverage ratio, management of financial risks, and liability for loss or
damage, significantly affect the financial performance and position of PostNL.
PostNL implements various strategies for business growth, including market development, product
development, diversification, and vertical integration. Market development involves expanding sales
in new markets through collaborations and acquisitions. Product development is achieved through
internal innovation and collaborations with external partners. Diversification involves offering new
products or services in new markets, while vertical integration focuses on increasing value within the
organization by acquiring suppliers or enhancing distribution. PostNL's approach varies based on
market conditions and strategic goals.
The growth routes of PostNL are autonomous growth, growth through collaboration, and growth
through mergers and acquisitions. Autonomous growth presents opportunities such as market
expansion, diversification, and technological innovation, but also entails threats like competition and
changing customer needs.
3
, Collaboration offers access to new markets and synergies but brings dependence and integration
challenges. Mergers and acquisitions provide opportunities such as market penetration and
expansion of service portfolios yet pose risks like integration difficulties and overpayment. PostNL
needs to consider these factors when determining its growth strategy.
There is a forecast for PostNL for the next two fiscal years (2023 and 2024). Various methods were
employed to create the forecast, with different items from the balance sheet and income statement
calculated as a percentage of revenue or total assets.
The prediction suggests an average decline in revenue of 3% for both 2023 and 2024, which is found
to be optimistic compared to professional expectations of revenue growth. External costs are
expected to account for 93.3% in 2023 and 82.8% in 2024 of the revenue, reflecting an average
decrease of 14.3%. Personnel costs will increase by 9.1% due to an expected rise in the number of
employees in 2024. The solvency ratio is forecasted to be 10% of total assets in 2023 and 13% in
2024.
Despite the anticipated decline in revenue and net profit, various projections indicate that PostNL
will remain financially sound in the present and the coming years.
PostNL is the leading postal delivery company in the Benelux region, aiming for continuous growth
and maintaining its market position. It manages millions of mail and package deliveries and focuses
on innovative solutions. The company should adapt to changing market demands and monitor risks
to strengthen its position. Financial analysis indicates stability and adequate liquidity. Technical
analysis provides buy or sell recommendations. Investors are advised to buy PostNL shares during the
current declining phase, with potential for future growth.
4
