MARK 3000 Grantham UGA Exam with Complete and Verified Solutions

MARK 3000 Grantham UGA Exam with Complete and Verified Solutions american marketing association - Correct ️️ ____________________ _________________ _____________ states that "marketing is the activity, set of institutions, and processes for capturing, creating, communicating and delivering and exchanging offerings that have values for the customers and society" marketing plan - Correct ️️ specifies the marketing activities for a specific period of time (broken down into various components: how product will be designed, how much it should be, where and how it would be produced, and how it will get to the customer) exchange - Correct ️️ marketing entails an: ____________ : trade of things between a buyer and seller so that each is better off as a result product place price promotion - Correct ️️ 4ps ________ ________ __________ ________ product - Correct ️️ creating the actual value: goods, services, and ideas price - Correct ️️ capturing value of a product: everything that the buyer gives up- money, time, energy, in exchange for the product place - Correct ️️ delivering the value proposition: represents all the activities necessary to get the product to the right customer when the customer wants it - commonly deals with retailing and supply chain management supply chain management - Correct ️️ set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and other firms involved into a seamless value chain in which merchandise is produced and distributed properly