MIL (Media & Information Literacy)
- access to information, free expression & Types, characteristics, advantages & disadvantages
education
- refers to the vehicle or mass of messaging
Article 10 of the Universal Declaration of Human delivery system to carry message to a targeted
Rights: audience
“Everyone has the right to freedom of opinion and TYPES OF MEDIA:
expression; this right includes freedom to hold opinions
print media
without interference”
broadcast media
Media – physical objects used to communicate with, or outdoor or out of home media (OOH)
the mass communication internet
Ex. Newspaper, printed & non-printed media (radio) Print Media: Newspaper
Literacy – Ability to identify, understand, interpret, Advantages
create & communicate using printed, written materials,
flexibility
& other means associated with varying context
geographic & language selectivity
- study continuously cheap
Media Literacy – 21st century advent to education Disadvantages
- understanding to access, analyze, evaluate, short life span
create reflect & act poor presentation & quality
hard to reach illiterate people
COMPONENTS:
Print Media: Magazine
Access -> analyze evaluate -> create -> reflect -> act
- a specialized media that serves educational
informational entertainment, and other
- develop our critical thinking specialized needs oof consumer, businesses and
- shape our culture and society industries.
- evaluate media messages; etc.
Advantages
Information – broad terms that covers processed data
long life
Information Literacy – set of skills requiring people to better reproduction
recognize when information is needed & have the image, prestige or reputation
ability to locate, evaluate, and use effectively the
Disadvantages
needed information
high cost
Critical thinking -> problem solving -> communication ->
long response time
synthesis -> technology
may face competition
- determine the extent of information needed
Broadcast Media: Television
- access the needed information effectively &
efficiently - a principal source of information and
entertainment for people exposed to mass
Technology Literacy – skills of the person, working
media
independently and with others
- most authorative, influential, exciting medium
Freedom of speech – a person given a freedom to for reading vary large audience
1 MIL
, Advantages expensive
slow downloads
powerful
security is primary concerns
wide coverage
attention
Disadvantages COMMUNICATION
high cost - one of those everyday activities (little john &
zapping (changing of channels) Foss (2018))
intrusive in nature (depends on the weather) imparting
sharing/giving
Broadcast Media: Radio
receiving
- a premiere mass medium for users and
Transmission – representation of communication as an
advertisers
attempt to answer the question “who says what to
Advantages whom, through what medium”
wide coverage Who say (sender) -> what (message) -> through what
helps to reach lower income people (medium) -> to whom (receiver) -> and with what result
mental imagery (effect)
Disadvantages Incode – spoken to written
lack of usual elements Decode – written to spoken
limited research data
clutter- too many ad messages
Ritual or expression Model
Outdoor Advertising: Media
- communication happens due to the need to
- usually used as a support medium by
share understanding and emotion symbols and
advertisers
euphemisms are used to indirectly refer to
Advantages certain things
long exposure Publicity Model
exposure frequency
- communication professionals use persuasion to
low cost
shape the thought and opinions of key audience
Disadvantages
sender -> message/channel -> receiver
creative limitations
Reception Model
audience mood
brief message - messages sent and received are open to various
interpretation based on context and the culture
Internet – a worldwide media that provides means of
of key audiences
exchanging information through a series of
interconnected computers messages -> decoder/interpreter/encoder -> messages
Advantages ->encoder/interpreter/decoder
interactive medium
global medium
The Evolution of ICT (Information Communication
gives detailed information
Technology)
Disadvantages
2 MIL
- access to information, free expression & Types, characteristics, advantages & disadvantages
education
- refers to the vehicle or mass of messaging
Article 10 of the Universal Declaration of Human delivery system to carry message to a targeted
Rights: audience
“Everyone has the right to freedom of opinion and TYPES OF MEDIA:
expression; this right includes freedom to hold opinions
print media
without interference”
broadcast media
Media – physical objects used to communicate with, or outdoor or out of home media (OOH)
the mass communication internet
Ex. Newspaper, printed & non-printed media (radio) Print Media: Newspaper
Literacy – Ability to identify, understand, interpret, Advantages
create & communicate using printed, written materials,
flexibility
& other means associated with varying context
geographic & language selectivity
- study continuously cheap
Media Literacy – 21st century advent to education Disadvantages
- understanding to access, analyze, evaluate, short life span
create reflect & act poor presentation & quality
hard to reach illiterate people
COMPONENTS:
Print Media: Magazine
Access -> analyze evaluate -> create -> reflect -> act
- a specialized media that serves educational
informational entertainment, and other
- develop our critical thinking specialized needs oof consumer, businesses and
- shape our culture and society industries.
- evaluate media messages; etc.
Advantages
Information – broad terms that covers processed data
long life
Information Literacy – set of skills requiring people to better reproduction
recognize when information is needed & have the image, prestige or reputation
ability to locate, evaluate, and use effectively the
Disadvantages
needed information
high cost
Critical thinking -> problem solving -> communication ->
long response time
synthesis -> technology
may face competition
- determine the extent of information needed
Broadcast Media: Television
- access the needed information effectively &
efficiently - a principal source of information and
entertainment for people exposed to mass
Technology Literacy – skills of the person, working
media
independently and with others
- most authorative, influential, exciting medium
Freedom of speech – a person given a freedom to for reading vary large audience
1 MIL
, Advantages expensive
slow downloads
powerful
security is primary concerns
wide coverage
attention
Disadvantages COMMUNICATION
high cost - one of those everyday activities (little john &
zapping (changing of channels) Foss (2018))
intrusive in nature (depends on the weather) imparting
sharing/giving
Broadcast Media: Radio
receiving
- a premiere mass medium for users and
Transmission – representation of communication as an
advertisers
attempt to answer the question “who says what to
Advantages whom, through what medium”
wide coverage Who say (sender) -> what (message) -> through what
helps to reach lower income people (medium) -> to whom (receiver) -> and with what result
mental imagery (effect)
Disadvantages Incode – spoken to written
lack of usual elements Decode – written to spoken
limited research data
clutter- too many ad messages
Ritual or expression Model
Outdoor Advertising: Media
- communication happens due to the need to
- usually used as a support medium by
share understanding and emotion symbols and
advertisers
euphemisms are used to indirectly refer to
Advantages certain things
long exposure Publicity Model
exposure frequency
- communication professionals use persuasion to
low cost
shape the thought and opinions of key audience
Disadvantages
sender -> message/channel -> receiver
creative limitations
Reception Model
audience mood
brief message - messages sent and received are open to various
interpretation based on context and the culture
Internet – a worldwide media that provides means of
of key audiences
exchanging information through a series of
interconnected computers messages -> decoder/interpreter/encoder -> messages
Advantages ->encoder/interpreter/decoder
interactive medium
global medium
The Evolution of ICT (Information Communication
gives detailed information
Technology)
Disadvantages
2 MIL
