MKTG 3340 Exam Questions and Answers (Graded A)
MKTG 3340 Exam Questions and Answers (Graded A) MKTG 3340 Exam Questions and Answers (Graded A) MKTG 3340 Exam Questions and Answers (Graded A) Alternative Growth Strategies: Marketing Penetration - ANSWER-increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - ANSWER-sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - ANSWER-sell a new product to current markets (often brand extensions) ex: starbucks introduces new summer products or PSL in the fall Alternative Growth Strategies: Diversification - ANSWER-develop and/or acquire new products and sell them in new markets. HIGH RISK!
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