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Exam (elaborations)

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECT

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MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER-calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex. toms, social conscience) Goals of Marketing - ANSWER-- discover (assess) the needs & wants of prospective customers

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MKTG 3340
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MKTG 3340

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Uploaded on
December 12, 2023
Number of pages
17
Written in
2023/2024
Type
Exam (elaborations)
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Questions & answers

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  • mktg 3340 exam 1 questions and answers 100 correc
  • mktg 3340 exam 1 questions and answers stuvia
  • elements necessary in order for marketing to occur
  • societal marketing concept answer calls upon mar
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