MKTG 3340 Exam 3 Questions and Answers 100% Correct

MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: - ANSWER-make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core competencies reduce financial risk and investment Different types of intermediaries - ANSWER-Merchant Wholesalers Agents and Brokers