Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
INTERNATIONAL AS
BUSINESS
Unit 1: Business and Markets
Thursday 5 January 2023 GMT: 07:00 Time allowed: 1 hour 30 minutes
Materials For Examiner’s Use
For this paper you must have:
• a calculator, which you are expected to use where appropriate. Question Mark
1
Instructions
2
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 3
• Answer all questions. 4
• You must answer the questions in the spaces provided. 5
Do not write outside the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of 6
this book. Write the question number against your answer(s). 7
• All working must be shown. 8
• Do all rough work in this book. Cross through any work you do not
9
want to be marked.
• You may not use an English dictionary. 10
11
Information
12
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 80. 13
14
Advice TOTAL
• You may use a bilingual dictionary.
*Jan23BU0101*
IB/M/Jan23/E5 BU01
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 A product has a high market share in a high growth market.
According to the Boston Matrix, this product would be a:
[1 mark]
A Cash cow.
B Dog.
C Question mark/problem child.
D Star. 1
0 2 Statement 1: market segmentation involves grouping people who share similar
characteristics.
Statement 2: secondary marketing research involves collecting data first hand.
Choose one option below.
[1 mark]
A Statement 1 is false and statement 2 is false.
B Statement 1 is false and statement 2 is true.
C Statement 1 is true and statement 2 is false.
D Statement 1 is true and statement 2 is true. 1
*02*
IB/M/Jan23/BU01
, 3
Do not write
outside the
0 3 Which of the following is most true of quantitative data in marketing research? box
[1 mark]
A It describes why customers buy products.
B It is gathered through open-ended questions.
C It is often expressed as numbers.
D It usually gathers thoughts and opinions. 1
0 4 Table 1 shows sales data for all businesses in a market.
Table 1
Business Sales ($)
Business W 35 m
Business X 32 m
Business Y 28 m
Business Z 33 m
Calculate the percentage market share for Business X.
[2 marks]
2
Turn over for the next question
Turn over ►
*03*
IB/M/Jan23/BU01
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
INTERNATIONAL AS
BUSINESS
Unit 1: Business and Markets
Thursday 5 January 2023 GMT: 07:00 Time allowed: 1 hour 30 minutes
Materials For Examiner’s Use
For this paper you must have:
• a calculator, which you are expected to use where appropriate. Question Mark
1
Instructions
2
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 3
• Answer all questions. 4
• You must answer the questions in the spaces provided. 5
Do not write outside the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of 6
this book. Write the question number against your answer(s). 7
• All working must be shown. 8
• Do all rough work in this book. Cross through any work you do not
9
want to be marked.
• You may not use an English dictionary. 10
11
Information
12
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 80. 13
14
Advice TOTAL
• You may use a bilingual dictionary.
*Jan23BU0101*
IB/M/Jan23/E5 BU01
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 A product has a high market share in a high growth market.
According to the Boston Matrix, this product would be a:
[1 mark]
A Cash cow.
B Dog.
C Question mark/problem child.
D Star. 1
0 2 Statement 1: market segmentation involves grouping people who share similar
characteristics.
Statement 2: secondary marketing research involves collecting data first hand.
Choose one option below.
[1 mark]
A Statement 1 is false and statement 2 is false.
B Statement 1 is false and statement 2 is true.
C Statement 1 is true and statement 2 is false.
D Statement 1 is true and statement 2 is true. 1
*02*
IB/M/Jan23/BU01
, 3
Do not write
outside the
0 3 Which of the following is most true of quantitative data in marketing research? box
[1 mark]
A It describes why customers buy products.
B It is gathered through open-ended questions.
C It is often expressed as numbers.
D It usually gathers thoughts and opinions. 1
0 4 Table 1 shows sales data for all businesses in a market.
Table 1
Business Sales ($)
Business W 35 m
Business X 32 m
Business Y 28 m
Business Z 33 m
Calculate the percentage market share for Business X.
[2 marks]
2
Turn over for the next question
Turn over ►
*03*
IB/M/Jan23/BU01
