Content Marketing questions with verified solutions 2023/2024

Content MarketingDefine content marketing - correct answer A promotion tool to communicate with and engage with their target audience to develop trust between the company and the audience and develop loyal customers Who is part of a target audience? - correct answer People who can use the product or service wanted, want it, and can pay for it What are examples of content? - correct answer - Podcasts, Infographics, Blogs, Videos, Websites, Newsletters, Emails, Direct Mail What are the four steps to creating a content marketing strategy? - correct answer 1. Identify the target audience 2. Create content that provides valuable information 3. Determine where and when to distribute the content so the target audience can find it 4. Measure the success of the content and distribution and make changes to your strategy What are the four keys to content marketing? - correct answer - Relevant to the target audience (develop relationship + trust: provide info that is important to them, attractive tone + style) - delivers real value to the customers (help customers know how to best use a product, provide lasting value, shows you want a longterm relationship with a customer) - is consistent (connecting customers + building trust, develop a strategy to provide info your customers can use) - reaches your audience where they are (research where your audience is looking for information: social media, videos, websites) What are common goals for content marketing campaigns? - correct answer Generate brand awareness (use content to help the target audience discover your brand), engage the audience (use content to have ongoing conversations with the audience), generate leads (who is most likely to become a customer), drive loyalty (consistent content that improves their lives) Why is it important to define your target audience? - correct answer The better you can understand how/where to reach your audience What are the two areas to think about when defining your target audience? - correct answer Demographics: age, geographic location, gender, income, language, spending power Psychographics: influence, interests, attitudes, habits What online tools can you use to research your target audience? - correct answer Online searches and keywords, look at social media groups that appeal to your audience, look at the analytics of the people commenting/liking/sharing/asking questions, online survey What is an avatar? - correct answer A detailed profile that brings the customer to life What is the purpose of content? - correct answer Deliver trust and relationship with your audience What are types of content? - correct answer Podcasts, social media, videos, infographics What are the primary differences between paid marketing and organic content? - correct answer Paid Marketing: buying promotional space on websites, social media, or sponsoring a podcast or show (reach a larger audience, right to target audience, drives leads and conversions) Organic Content: any content that users find through a keyword search (build brand awareness, customer service, relationship building)