PRSA Code of Ethics (2023/2024) Graded A

PRSA Code of Ethics (2023/2024) Graded A PRSA Values Advocacy, Honesty, Expertise, Independence, Loyalty, Fairness PRSA Principles Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflicts of Interest, Enhancing Profession Advocacy Serving the public interest by acting as responsible advocates for those we represent Honesty Adhering to the highest standards of accuracy and truth in advancing the interests of those we represent Expertise Acquire a responsibly use specialized knowledge and experience Independence Provide objective counsel to those we represent, accountable for our actions Loyalty Faithful to those we represent, while honoring our obligation to serve the public interest Fairness Deal fairly with clients, employers and competitors, respect the right of free expression Free Flow of Information Protecting and advancing the free flow of accurate and truthful information--maintain integrity in relationships with the media Competition Promoting healthy and fair competition among public relations professionals--ethical hiring processes and preserving intellectual property rights Disclosure of Information Building trust with public by revealing all information needed for decision making Safeguard Confidences Client trust requires appropriate protection of confidential and private information Conflicts of interest Avoid real, potential or perceived conflicts of interest to build trust with clients, employers of publics Enhancing the Profession Work constantly to strengthen the public trust in the profession. Improve, adapt and expand professional practices