Postmodernism - ownership and control question n answers graded A+ 2023/2024

Postmodernism - ownership and control postmodernism - correct answer Postmodern society is a media-saturated society - the media is so intrinsically a part of people's lives that it shapes the way they live. Postmodern societies are underpinned by globalisation.This breaks down geographical boundaries and also increases the level of choice consumers have over their media. truth vs falsehood - correct answer People no longer have any faith in absolute truths and instead have become skeptical and cynical. As a result, the truth is both unattainable and irrelevant. Instead postmodernism stresses the importance of knowledge, ideas and lifestyle. hyper-reality - correct answer Baudrillard argues that audiences are now immersed in so much information that they find it difficult to distinguish between real life and the media version of reality. The audience is aware that some of 'reality' being presented is staged or edited to present a certain narrative, it can be difficult to differentiate between what is scripted and what is real e.g. Keeping up with the Kardashians. polysemic world - correct answer Trowler argues that the media messages in a postmodern world are now polysemic. This means that there are multiple ways to interpret media content. media production - correct answer Postmodernists argue that there has been a shift in media production always from global corporations to individuals who are increasingly become more engaged in the production of new media i.e. streaming. Levene observes that members of society now have a greater choice in their access to a greater diversity of media, which makes it easier for them to reject or to challenge the views put forward by the powerful. Criticisms - correct answer postmodernists likely over-exaggerated the impact of the 'information explosion' on ordinary people's capacity to bring about change. The evidence actually suggests that media saturation has produced passive participation in a culture in which more choice simply means more of the same. postmodernists fail to acknowledge the inequalities in wealth a power relations, which make it difficult for 'powerless' groups to have any significant impact to the media and their lives.