Chapter 3 - UGBA 106 questions with correct answers graded A+ 2023/2024

Chapter 3 - UGBA 106 Previewing the Concepts - correct answer understanding the marketplace and customer needs and wants other actors in this environment suppliers, intermediaries, customers, competitors, publics and others mayu work with or against the company major environmental forces - demographics, economic, natural, technogical, political, and cultural - shape marking opportunities, pose threats, and affect the company;s ability to build customer relationships to develop effective marketing strategies , you must first understand the environment in which marketing operates to saty on top and grow profitably however yOuTUbe will have to adapt nimbly o the fast chaing market environment has 43 percent share of the online video market - correct answer YouTube has the Partner Program creating innovative content in the topsy turvy video engironemtn presents a big challenge - but finding new and better ways to distribute that content might be an even bigger one tryin to find ways to monetize (make money ) on things that ar eon the interment which people still think should be free youtube is developing an advertising model that;s built aorun the way people sue the site model that best hits the news of users, content providers, advertise and its own bottom line a company's MARKETIGN ENVIRONMENT - correct answer consist of the actors and forces outside marketing that affect marketing mgmt ability to build and maintaing successful relationships with target customers more than any other group in the company, marketer must be environmental trend trackers and opportunity seekers 1) they have disciplined methods - marketing research and marketing intelligence - for collecting information about the marketing environment 2) spend more time in customer and competitor environments . by carefully studying the environment marketers can adapt their strategies to meet new marketplace challenges and opporutninites - correct answer ... the environment consist of microenvironment and macro environment - correct answer ... MICROENVIRONMENT - correct answer consists of the actors close to the company that affects it ability to serve its customers - the 1)company 2) suppliers 3)marketing intermediaries, 4)customer markets, 5)competitors 6) publics MACRO ENVIRONMENT - correct answer consists of the larger societal forces that affect the microevironment - demographic, economic, natural, technological, political, and cultural forces MICROENVONMENT -- - correct answer marketing success requires buidlign relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customs, which combine to make up the company's value delivery network THE COMPANY - correct answer in designing marketing plans, markeign mgmt takes other company groups into account - groups such as top mgmt finance, R&D, purchasing, operations, and accouting all of these interrelated groups form the INTERNAL ENVIRONMENT