International Marketing Exam 1 (Chapters 1-4) questions with verified solutions 2023/2024

International Marketing Exam 1 (Chapters 1-4)International marketing can be defined as: A) the creation of domestic processes that aim to enhance indigenous production and minimize the need for imports. B) the performance of business activities to sell a company's goods and services for a profit in more than one nation. C) the implementation of marketing strategies to deal with the domestic economic climate to improve the investments in home markets. D) the exchange of goods and services between companies within the boundaries of a cou - correct answer B) the performance of business activities to sell a company's goods and services for a profit in more than one nation. Domestic marketing differs from international marketing as domestic marketing: A) involves performance of business activities across national borders. B) fails to consider the political, legal or economic issues of the marketing environment. C) involves business activities like pricing, production and distribution, aimed toward a single market. D) involves the task of adapting and adjusting to the uncontrollable geographic forces of the marketing environment. E) involves development of stra - correct answer C) involves business activities like pricing, production and distribution, aimed toward a single market. Which of the following would be considered an uncontrollable element in the foreign environment? A) Channels of distribution B) Research C) Cultural forces D) Promotion E) Domestic economic climate - correct answer C) Cultural forces Which of the following is a domestic environment uncontrollable that can have a direct effect on the success of a foreign venture? A) Level of technology B) Structure of distribution C) Economic climate D) Cultural forces E) Geography and Infrastructure - correct answer C) Economic climate Elements such as structure of distribution and cultural forces are regarded as _____. A) home country variables B) foreign environment controllables C) domestic environment uncontrollables D) foreign environment uncontrollables E) domestic environment controllables - correct answer D) foreign environment uncontrollables Which of the following uncontrollable elements is likely to have an adverse effect on a company's competitive position in foreign markets due to its influence on the company's investment capabilities? A) Availability of skilled workforce B) Cultural forces favoring economic growth C) High level of technological expertise D) Disturbed domestic economy E) Provision of advanced infrastructure in foreign market - correct answer D) Disturbed domestic economy When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising measures that had worked very well in the United States and other countries. However, the company soon learned that literacy rates and ability to access television in other areas of the world were not comparable to the level prevalent in the home country. This pushed the company to think of other promotional measures that - correct answer D) foreign environment uncontrollables.