Summary - Business Research Techniques (BRT) - TISEM - Pre-master Information Management

Summary Business Research Techniques
Tilburg University Pre-master Information
Management
Sven van Alem

, Table of contents
1. Module 1 – The Research Process ................................................................................................... 3
5. Module 2 – Defining the Problem and Developing Theory ............................................................. 5
6. Module 3 – Choosing a Research Strategy ...................................................................................... 8
4. Module 4 – Collecting & Analyzing data........................................................................................ 10
5. Module 5: Survey research............................................................................................................ 16
6. Prelude to module 5-8: Reliability and Validly.............................................................................. 15
7. Module 6: Experimental Lab Research .......................................................................................... 20
8. Module 7: Experimental Lab Research .......................................................................................... 23
9. Module 8: Experimental Field Research........................................................................................ 25
10. BRT module 9: Qualitative research .......................................................................................... 27




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