FBLA Advertising Test Questions With 100% Correct Answers.

promotional advertising -advertising designed to increase sales institutional advertising - the process used to try to create a favorable image for a company and foster goodwill in the marketplace media - the avenues through which messages are delivered; also known as channels print media - newspapers, magazines, direct mail, signs, and billboards used in advertising transit advertising - advertising found on public transportation broadcast media - radio and television online advertising - a form of advertising that uses either email or the World Wide Web specialty media - relatively inexpensive, useful items featuring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties media planning - the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective advertisement - paid public announcement persuading you to buy an item or a service advertising agency - company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisementsadvertising plan - the thinking and tasks needed to achieve a successful advertising campaign that fits into the advertiser's marketing strategy advertising research - the thorough investigation of the planning, preparation, and placement of advertisments art - everything in the advertisement that is not copy, including the illustration and design banner ad - paid advertising on a web site benefit - the advantage the consumer gets from a feature coincidental studies - measurement tools that provide real-time information about the campaign's impact community - a group of people with a common characteristic or interest living within a larger society competitor analysis - part of the advertising plan that examines the identity, strengths, and weaknesses of the competition and competing product consumer - someone who uses a product consumer behavior - everything that affects or is affected by human consumption creative boutique - specializes in developing creative concepts, writing creative text, and providing artistic services creative plan - guideline to creating and constructing the advertising message that coordinates the copywriting, art, and mediaculture - integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generations demographics - statistical characteristics of human populations such as age, race, gender, income, marital status, education, and occupation design - the arrangement of elements in the advertisement direct marketing - an interactive method of marketing designed to generate a measurable response or transaction event sponsorship - a business helps to fund an event in exchange for displaying a brand name, logo, or advertising message at the event, in literature about the event, or in broadcasts of the event evoked set - a short list of brand names you think of when a product or service is mentioned executive summary - part of the advertising plan that provides a summary of the most important information needed to make decisions external facilitators - perform specialized services for advertisers and advertising agencies feature - a characteristic that is part of a product or service focus group - a group of six to twelve consumers, led by a professional moderator, who discuss the product frequency - the number of times the audience is exposed to an advertisement in a specified time periodfull-service agency - provides a wide range of services designed to meet a client's complete advertising needs