ESB Certification Exam Questions and Answers (Graded A+)

what is the key objective of a small business owner is to generate? - ANSWER-Profits Businesses can compensate employees for work they produce when being paid by - ANSWER-piece work Name one benefit of a franchise. - ANSWER-Less risk is evolved Best for international business even with being double-taxed - ANSWER-C corporation Shared financial backing - ANSWER-Partnership Oversees daily operational and administrative functions - ANSWER-COO Has a vested interest in the success of the company - ANSWER-Stakeholder Non-cash compensation - ANSWER-Equity what's the first part of design thinking process - ANSWER-empathize During which stage of the design thinking process is a problem statement formed? - ANSWER-Define A lean canvas should be how many pages long? - ANSWER-one what can increase costumers be considered? - ANSWER-Opportunity A marketing method that uses customized newsletters to engage with customers is? - ANSWER-email The four segments of sales data are geographical, demographic, psychographic and what? - ANSWER-Behavioral The four P's of the marketing mix are product, price, place, and what? - ANSWER-promotion Investors use ___ costs to determine the cost of acquiring new customers. - ANSWER-customer acquisition what is one digital marketing method? - ANSWER-Email what is one marketing methods? - ANSWER-Mail Which market segment shares a customer's location? - ANSWER-Geographical Which market segment shares a customer's age, gender, and ethnicity? - ANSWER-Demographic