CFRE Terms questions with complete solutions 2023/2024

CFRE Terms Gift Range Chart - correct answer A projection of the number of gifts by size (in descending order: leadership gift, major gift, general gift) so as to achieve a particular fundraising goal. Donor Pyramid - correct answer A diagrammatic description of the hierarchy of donors by size of gifts. The diagram reflects that as the size of donations increases, the number of donations decreases; as the number of years a donor is asked to renew increases, the number of donors decreases; as campaign sophistication progresses from annual giving to planned giving the number of donors decreases; as donor involvement increases, the size of the donor's contribution increase and the response to campaign sophistication increases. Capital Campaign Lifecycle - correct answer Pre-Campaign Planning: assess readiness, review past giving history, conduct feasibility study, secure and train volunteers, test your campaign case, develop a communications plan. Quiet phase: solicit gifts from long time donors, finalize case for support, generate communication tools for public phase. Campaign kick off: set dollar goal, launch publicly campaign, continue soliciting gifts from new sources, tell impactful stories, communicate regularly with volunteers. Campaign Closing: use end date to move donors on the fence to give, do final ask of uncommitted donors, end campaign with events. Stewardship and campaign impact: steward all donors, create campaign report. assess processes (evaluation). Page 246 of AEF Rule of Thirds - correct answer A formula for constructing a gift range table for capital campaign based on the premise that ten donors account for the first third of funds raised, the next hundred donors for the next third and all remaining donors for the final third. Gift Range Table - correct answer see gift range chart Lead Gift - correct answer A gift, donated at the beginning of a campaign, that is expected to set a standard for future giving. See Leadership gift. Pareto Principle - correct answer 80/20 rule. 80% of the money comes from 20% of donors. Same for work, 80% of productive work comes from 20% of employees. What is required to run a successful Capital Campaign? - correct answer Internal? External? Staff, board, volunteers, CASE, donor base (internal), cultivation, etc. Annual Report - correct answer A yearly report of the financial and program status of an organization or institution. Donor Retention - correct answer Donor retention entails engaging existing donors so that they continue to give to the organization each year. By doing so, you have retained that donor. Retention efforts include encouraging a donor to give on a set schedule and interacting with them regularly so that they feel valued. LYBUNT - correct answer LYBUNT stands for Last Year But Unfortunately Not This year, meaning the donor supported your organization during the last fiscal year but did not return to donate again this year. SYBUNT stands for Some Year But Unfortunately Not This year. Social Styles (Joyaux's definition) - correct answer Driver: focus on results, take charge, make quick decisions, like challenges. Analytical: focused on fact and logic, act when payoff is clear, careful not to commit too quickly. Amiable: cooperate to gain agreement, provide support and communicate trust and confidence. Expressive: create excitement and involvement, share ideas, and enthusiasm=and, motivate , inspire and persuade. Advance Gift - correct answer A donation, often from a trustee or director of an organization, that demonstrates a commitment to a campaign and provides momentum at the outset before external solicitations are undertaken. Asset - correct answer Something that has value or an advantage; an item of value such as real estate, cash a security or patent. Brand for a nonprofit - correct answer An impression of a product in the minds of current or prospective consumers that is typically created by its manufacturer to convince users that this product is superior to other brands of the same product, although it may be technically identical to other brands. Cause Related Marketing - correct answer Marketing in which a for profit organization by using the name of a not for profit organization promotes its product and in return provides financial support to the organization according to a predetermined formula based on sales and purchases.