UCLA COMM 10 FINAL : Questions & Answers 100% Correct

5 Storage Related Issues - ANSWER(CLARP) Capacity, Longevity, Accessibility, Reproducibility, Portability C (CLARP) - ANSWER(Storage Related Issues) Capacity: how MUCH can be stored (i.e. books can hold much more info than cave paintings) MINIATURIZATION of content has aided capacity & portability (i.e. USB can hold a lot of info in a small amount of space) L (CLARP) - ANSWER(Storage Related Issues) Longevity: how LONG it'll last (i.e. cave paintings/Egyptian hieroglyphics have lasted a long time), longevity sacrificed for portability (i.e. VHS tapes disintegrate) A (CLARP) - ANSWER(Storage Related Issues) Accessibility: how EASY it is to GET TO content (modern tech has provided greater access to more people; internet allows instant access through search engines) as devices/standards change, makes it harder to access content from older technology R (CLARP) - ANSWER(Storage Related Issues) Reproducibility: how EASY/ACCURATELY can you make COPIES (before the printing press, it was ERROR PRONE, time consuming made by scribes, visual media had to be copied by hand) quality sacrificed for space, etc. until photography, every copy is a lil worse than the previous copy/original P (CLARP) - ANSWER(Storage Related Issues) Portability: how EASY it is to MOVE (paper improved portability), can influence capacity, often go hand in hand Consequences of how media content is Stored - ANSWERpolitical, social, personal centralized info system with stone tablets: info concentrated in hands of elites due to difficulty to share decentralized info system with papyrus: greater reproducibility, led to establishment of spread out political organizations, influenced widespread trade, move and distribute laws, facilitated widespread development of civilizations, business transactions (i.e. Linda Tripp convo w/ Monica Lewinsky led to impeachment process of Clinton) Agenda Setting - ANSWERmay NOT determine WHAT you think, BUT does determine WHAT you think ABOUT Gatekeeper - ANSWERanyone involved in the selection process of news, decides what st