Case

IBP Pitching Effe Kletsen Met | Minor Creative Business (jaar 3) | Communicatie (HR)

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7-8

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26-10-2023

Written in

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! Dit document dient ter inspiratie. Inhoudelijk mag niets worden overgenomen zonder toestemming van de auteur. Plagiaat is op eigen risico ! De pitch: de eertse individuele opdracht van de minor Creative Business tijdens het derde jaar van de opleiding Communicatie aan Hogeschool Rotterdam. Een opdracht die draait om het onderzoeken van een strategie en (implementatie)plan om van start-up ‘Effe kletsen met ...’ een groot succes te maken. Tijdens het uitvoeren van dit onderzoek is gebruik gemaakt van de theorie over conceptdenken. De belangrijkste keuzes en inzichten die aan de basis van het concept liggen, worden vermeld in dit verantwoordingsdocument om zo overtuigingskracht en draagvlak te creëren. Bovendien is het concept hiervoor gepitcht. Ook mijn uitgeschreven pitch + onderbouwing is in dit verantwoordingsdocument opgenomen. Het behaalde resultaat is een 7.

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Institution: Hogeschool Rotterdam (HR)
Study: Communicatie
Course: Minor Creative Business

All documents for this subject (7)

Document information

Uploaded on: October 26, 2023
Number of pages: 21
Written in: 2022/2023
Type: Case
Professor(s): Marcel verbakel
Grade: 7-8

Subjects

effe kletsen met
sanne smit
context
concept
conceptstrategie
onderzoek
content
pitching
accountability
overtuigingskracht
bedrijfsconcept
positionering
advies
communicatie
creativ
hogeschool rotterdam

Content preview

Verantwoordingsdocument
IBP PITCHING

SOPHIE MIJNLIEFF (1011762)
STUDIO BRUUT

Wat heeft Sanne Smit nodig om van ‘Effe kletsen
met ...’ een groot succes te maken?

,Verantwoordingsdocument
IBP PITCHING

SOPHIE MIJNLIEFF (1011762)
STUDIO BRUUT

In opdracht van Effe kletsen met... van Sanne Smit
Onder begeleiding van Marcel Verbakel
Jaar 3 - Minor Creative Business

Opleiding Communicatie
Instituut voor Communicatie, Media en
Informatietechnologie Hogeschool Rotterdam
Rotterdam, 30 september 2022

, INHOUD
INLEIDING
4 Inleiding Individueel Beroepsproduct Pitching

CONTEXT
5 1.1 Identiteit en positionering van EKM
1.2 Doelgroep
1.3 Waarde propositie

7 CONCEPT
2.1 Conceptstrategie

CONTENT
8 3.1 Opbouw pitch
3.2 Accountability en overtuigingskracht
3.3 Reflectie

10 LITERATUURLIJST

11 BIJLAGEN
Bijlage 1: Onderzoeksopzet
Bijlage 2: Debriefing
Bijlage 3: Gespreksleidraad interviews
Bijlage 4: Uitgebreide inzichten interviews
Bijlage 5: Uitgeschreven pitch - do 29 september
Bijlage 6: Prototypes content

3

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IBP Pitching Effe Kletsen Met | Minor Creative Business (jaar 3) | Communicatie (HR)

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