Explain and discuss the importance of providing excellent Customer Service by discussing the following aspects within the travel and tourism
industry. Please make sure to use the table provided.
P1 + P2
Organization 1 British Museum Organization 2 Science Museum
1. Organizational Efficiency At the entrance of the museum there My first impression was about the
was a security checking which makes layout of the gallery which was very
the customers safer. spacious, well lighted and the floors
The staff weren’t giving a good were cleaned. But, I think the museum
presentation because they didn’t have could attract more people if it was
smile. more colourful and had some fantastic
The entrance was clear. The gallery had designs as a layout. It could rise
a fresh environment and the layout of museum’s aspects.
the museum was bright, but it could be I noticed the ratio of staff was quite
more colourful to drag more people. enough, but if there were more, it
The ratio of the staff was poor. could’ve been more convenient for the
Facilities as elevators, stairs, public customers.
services, child-friendly eating and baby There was also security checking
changing and free Wi-Fi were available. process which is very important to keep
The gallery had enough free seating safe the visitors.
areas. The gallery was tidy, but there Gallery was completed as I could see
was missing of organising promotional appropriate and enough signage and
materials. directions which made easier to follow
Restaurants and cafes were nice and and go around. The shops were really
the dishes were nicely represented, but attractive, but the products were
the food was expensive. expensive.
I really liked how the gallery was tidy
up and there were lots of seating
places.
The shops and cafes were quite
cleaned. The information exhibits were
good because they were detailed.
2. Products and services Offered The shop was really decorated so that The shop was attracting because the
could attract more people, but the price lights were shining, the floor was really
was higher. Because of the expensive clean and the products were organised.
products, visitors may not consider to There were displays which showed how
buy. to use different products, so I think this
The staff were smiling and were willing is an advantage in the shop.