WGU D077 Unit 4 Concepts in Marketing, Sales, and Customer Contact Questions and Answers | Already Graded A+| Updated| 2023|2024

WGU D077 Unit 4 Concepts in Marketing, Sales, and Customer Contact Questions and Answers | Already Graded A+| Updated| 2023|2024 Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - A customer goes to a pet store and discusses the best type of turtle food with the sales person Business-to-business (B2B) - Sales to another company that consumes the product or services as apart of the operating the business or uses the product in the assembly of the final product it sells to consumers Personal Selling - uses in-person interaction to sell products and services What is the underlying purpose for personal selling? - To assist marketing in determining the correct product and price - To obtain customer feedback to improve the product - To provide interaction between the buyer and the seller - To identify good prospects - To provide interaction between the buyer and the seller What is at the core of personal selling? - Provide quality information to potential buyers - The human exchange between buyer and seller - Avoid unethical behavior - Identify the right marketing mix of product and price - The human exchange between buyer and seller What is effective personal selling? - Identifying good prospects that are predisposed and well-suited to the product or service being offered - Building mutual trust and respect between buyer and seller where benefit comes to both parties - Giving honest responses to any questions the buyer has and showing that the salesperson cares - Addressing customers' needs and preferences without making them feel pressured - Addressing customers' needs and preferences without making the