WGU D174 Marketing Management Pre Assessment Questions and Answers Graded A

What marketing concepts work together to provide value and satisfaction from the company's perspective? Product, promotion, price What shapes the role of marketing at the business-unit level and drives all other marketing activities? Market definitions of the business An unqualified political candidate moves through voting precincts from early morning to late evening, meeting voters, shaking hands, and making speeches. Countless dollars are spent on billboards, television and radio ads, and direct mail. The intent of the campaign was to hide the candidate's flaws from the public. What is the marketplace orientation this scenario depicts? Selling concept What attitude is reflective of a sales-oriented organization? Creative marketing will overcome customer resistance to buying. How does the product component of the marketing mix correspond with the customers' "four Cs"? Customer solution What is one of the four components a marketing information system? Computerized marketing decision support system Which of the following is true of the five-stage model of the buying decision process? Consumers may skip or reverse some stages. What is one of the four main influences on industrial buying behavior? Environmental factors What forces companies to a higher level of social responsibility in marketing? Government legislation and legal practice Why would a small entrepreneurial firm with limited resources avoid using differentiated marketing? Differentiated marketing increases the cost of doing business.