CFRE - Final Exam questions with correct answers

An organisation that helps low income elderly individuals plans to launch its first annual giving campaign and needs to develop a list of potential donors. Which activity would result in the identification of the likeliest donors? a. Purchase a list of the community's wealthy senior citizens from a direct mail order company b. Use donor lists from organisations with similar missions to generate the list c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to develop the list d. Ask the board members to generate a list of potential donors based on their contacts' financial capacity CORRECT ANSWER c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to develop the list The key research information needed for prospect review meetings and discussions include: a. A prospect's interest in current funding promotions b. Staff and volunteer solicitation teams c. Gift range and inclination to give d. Cultivation steps and recognition options CORRECT ANSWER c. Gift range and inclination to give In direct mail, different prospecting approaches are best used to determine: a. Cost effectiveness