CFRE Intensive questions with correct answers

What is LAI? How does it relate to prospect research? CORRECT ANSWER LAI: linkage, ability, interest LAI is the basis of properly qualifying prospects. The most suitable prospect that an org can have is when all 3 aspects of LAI are present. Out of the 3, interest is the most important factor when qualifying your prospect. How does research ensure appropriate resource allocation? CORRECT ANSWER Research is the bedrock on which fundraising campaigns are built. - the basis for creating development, cultivation, and solicitation plans - allows staff/volunteers to focus efforts on prospects who can provide the most impact - helps in planning on how to use volunteers - allocates resources to the most promising prospects What are the 5 sources of information about prospects? CORRECT ANSWER 1. Personal contacts 2. Participation records 3. Public information 4. Peers/advisors/experts 5. Publications/reports What are the components of a prospect profile? CORRECT ANSWER - complete contact information - biographical data