Summary

Summary CMR analyses, outputs & interpretation

Name: CMR analyses, outputs & interpretation
SKU: doc_3632552
Rating: 4.25 (4 reviews)
Author: EUR2023

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4.3

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16-10-2023

Written in

2023/2024

This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!

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Institution: Erasmus Universiteit Rotterdam (EUR)
Study: Marketing Management
Course: Consumer Marketing Research (BM02MM)

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Document information

Uploaded on: October 16, 2023
File latest updated on: October 20, 2023
Number of pages: 16
Written in: 2023/2024
Type: Summary

Subjects

marketing
analyses
quantitative
outputs
interpretation
consumer marketing research

Content preview

OUTPUT + RESULT SECTIONS
Univariate analyses:
1. One sample T-test
Output:

Result section:

Note: if the test is not significant, no need to include the last sentence

2. One sample Chi-square test

Output:

1

, Result section:

Note: if the test is not significant, no need to include the last sentence

Bivariate analyses:

3. Correlation test

Output:

Result section:

2

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4.1

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marleen_bakker Bedrijfskunde · 6 reviews

1 year ago

myriamuseni1 Marketing Management · 10 reviews

1 year ago

beiboeralex Marketing Management · 5 reviews

2 year ago

Sam98 Marketing Management · 9 reviews

2 year ago

Also misses important topics. Validity's (discriminant, convergent & criterion) not included

Seller's Response

2 year ago

Hi, thanks for your review! When it comes to interpretations and outputs, I have it all from the lecturer's slides, so validity wasn't mentioned in the interpretations - where do you think I should add it? Thanks!

Sam98

2 year ago

session 4 = validity, session 5 = vif. All present in the lecturer's slides. If you change the summary, I would love to receive the new version!

Seller's Response

2 year ago

I'm going to have a look at it tomorrow afternoon or this weekend! I'll let you know if there are any changes so you can download it again:)

Seller's Response

2 year ago

I'm going to have a look at it tomorrow afternoon or this weekend! I'll let you know if there are any changes so you can download it again:) - by the way, I do have the validity's in the workshop exercises, so if you have them, you can at least find something there now

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Summary CMR analyses, outputs & interpretation

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