COB 487 Exam Questions with Correct Answers

COB 487 Exam Questions with Correct Answers Perceptual activity - Answer-the ability to sense what could be coming and prepare for what to do about it Forecasts (3 aspects) - Answer-Environmental scanning, Environmental monitoring, Competitive intelligence General Environment (6 factors) - Answer-Political/Legal Economic Sociocultural Technological Demographic Global Political/Legal Segment - Answer-Environment & legislation influence regulations with which industries must comply, such as: - Strength in rule of law - Domestic or International conflicts - Regulation/deregulation of industries - Increases in mandated minimum wages - Taxation at local, state, federal levels - Legislation on corporate governance reform (Sarbanes-Oxley) - Affordable Care Act - Immigration policies Economic Segment - Answer-Affects all industries. Examples: - interest rates - unemployment - consumer price index - GDP and Net disposable income - stock market valuations - national debt - oil prices Sociocultural segment - Answer-influences the values, beliefs and lifestyles of a society. - more women in the workforce - increase in temporary workers - greater concern for fitness - greater concern for the environment - postponement of family formation Demographic Segment - Answer-Population characteristics materially important to businesses, such as: - age distribution - income level - ethnic composition - education level - geographic distribution