3714 E-Marketing
2017 Exam Preparation Notes and Summary . By: Dubst3phs
TOPIC 1: THE WORLD OF E-MARKETING
Study Unit 1: The world of “e”
1.1 The ‘e’ in evolution (or is it revolution)
Transistor invented in 1947= increasing tech advances
Internet: network of computer networks
- First satellite launched by Soviet Union in 1957
- DAEPA came to existence: Defense/Advanced Research Project Agency
- DAEPA became ARPA
- Easy access to millions
- Information available to everyone
Drivers of internet and web growth
- Growth of person devices - Wireless internet
- Local networking - Microchip-embedded products (Fridges and cars)
- Global telecommunications infrastructure - Globalization (bringing people together)
- Cellular technologies (3G/4G) - Growth of information and knowledge
- Advent of tablets
What makes the web such a powerful tool?
- Information can be easily stored - Web based content can be hyperlinked to get extended
- Documentation is easily accessible information
- Information can consist of multi-media tools (video, text - Available 24/7/365
etc.) - Reach the masses
- Transact directly and instantly
1.2 Some Interesting dates
1.3 E-technologies
▪ E-marketing
Using the web to create websites that facilitate marketing in one form or another. Fairly broad and inclusive term.
▪ E-Business
Doing business electronically
▪ E-Commerce
Ability to purchase products/services online
▪ E-Tailing
Similar to e-commerce but can be fulfilled by brick and mortar or completely online stores. E-Tailing is a subset of e-
commerce.
▪ E-Learning
Studying through computer technologies.
▪ Social media marketing - C’mon, you know this one
▪ E-Government
Use of information and communication technologies (ICT), in a wide area network (WANs)for execution of a public
duty
2017 Exam Preparation Notes and Summary . By: Dubst3phs
TOPIC 1: THE WORLD OF E-MARKETING
Study Unit 1: The world of “e”
1.1 The ‘e’ in evolution (or is it revolution)
Transistor invented in 1947= increasing tech advances
Internet: network of computer networks
- First satellite launched by Soviet Union in 1957
- DAEPA came to existence: Defense/Advanced Research Project Agency
- DAEPA became ARPA
- Easy access to millions
- Information available to everyone
Drivers of internet and web growth
- Growth of person devices - Wireless internet
- Local networking - Microchip-embedded products (Fridges and cars)
- Global telecommunications infrastructure - Globalization (bringing people together)
- Cellular technologies (3G/4G) - Growth of information and knowledge
- Advent of tablets
What makes the web such a powerful tool?
- Information can be easily stored - Web based content can be hyperlinked to get extended
- Documentation is easily accessible information
- Information can consist of multi-media tools (video, text - Available 24/7/365
etc.) - Reach the masses
- Transact directly and instantly
1.2 Some Interesting dates
1.3 E-technologies
▪ E-marketing
Using the web to create websites that facilitate marketing in one form or another. Fairly broad and inclusive term.
▪ E-Business
Doing business electronically
▪ E-Commerce
Ability to purchase products/services online
▪ E-Tailing
Similar to e-commerce but can be fulfilled by brick and mortar or completely online stores. E-Tailing is a subset of e-
commerce.
▪ E-Learning
Studying through computer technologies.
▪ Social media marketing - C’mon, you know this one
▪ E-Government
Use of information and communication technologies (ICT), in a wide area network (WANs)for execution of a public
duty
