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Summary lectures Marketing and Strategy

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Notes of the slides of all lectures.

Institution
Universiteit Van Amsterdam (UvA)
Course
Marketing en Strategie








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Institution
Universiteit van Amsterdam (UvA)
Study
Economie
Course
Marketing en Strategie
All documents for this subject (5)

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Uploaded on
September 19, 2017
Number of pages
35
Written in
2016/2017
Type
Summary

Subjects

  • marketing
  • strategy
  • lectures
  • economics and business
  • year 1

Content preview

Marketing

Slides week 1

Business strategy diamond:




How can firms achieve a competitive advantage?
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