EXAM QUESTIONS AND ANSWERS
ON
MBA 702
ADVANCED MARKETING MANAGEMENT
Course Contents
Topic 1: Advanced Marketing Concepts and Frameworks .................... 1
Topic 2: Consumer Behavior and Market Research ............................... 2
Topic 3: Market Segmentation and Targeting ....................................... 3
Topic 4: Product and Brand Management ............................................. 4
Topic 5: Pricing Strategies and Tactics ................................................... 5
Topic 6: Integrated Marketing Communications ................................... 6
Topic 7: Distribution and Channel Management ................................... 7
Topic 8: Marketing Analytics and Performance Measurement ............. 8
Topic 9: Marketing Plan Development .................................................. 9
Topic 10: Final Project and Presentation ............................................. 10
, Topic 1: Advanced Marketing Concepts and Frameworks
Question 1: What is the significance of understanding advanced marketing
concepts and frameworks in today's competitive business landscape?
Answer: Understanding advanced marketing concepts and frameworks is
crucial in navigating the complex and dynamic business landscape. It equips
organizations with the tools to create effective marketing strategies, build
customer relationships, and gain a competitive edge.
Question 2: How does strategic marketing planning differ from conventional
marketing planning, and what are the key components of a strategic
marketing plan?
Answer: Strategic marketing planning is future-focused and aligns
marketing efforts with an organization's overall goals. Key components
include a situation analysis, marketing objectives, target markets, marketing
mix strategies, and a detailed implementation plan.
Question 3: What are customer-centric marketing approaches, and why are
they important in today's market? Can you provide examples of companies
that have successfully adopted this approach?
Answer: Customer-centric marketing approaches prioritize understanding
and meeting customer needs and preferences. Companies like Amazon and
Zappos excel in this approach by personalizing recommendations, providing
excellent customer service, and building strong customer relationships.
1
ON
MBA 702
ADVANCED MARKETING MANAGEMENT
Course Contents
Topic 1: Advanced Marketing Concepts and Frameworks .................... 1
Topic 2: Consumer Behavior and Market Research ............................... 2
Topic 3: Market Segmentation and Targeting ....................................... 3
Topic 4: Product and Brand Management ............................................. 4
Topic 5: Pricing Strategies and Tactics ................................................... 5
Topic 6: Integrated Marketing Communications ................................... 6
Topic 7: Distribution and Channel Management ................................... 7
Topic 8: Marketing Analytics and Performance Measurement ............. 8
Topic 9: Marketing Plan Development .................................................. 9
Topic 10: Final Project and Presentation ............................................. 10
, Topic 1: Advanced Marketing Concepts and Frameworks
Question 1: What is the significance of understanding advanced marketing
concepts and frameworks in today's competitive business landscape?
Answer: Understanding advanced marketing concepts and frameworks is
crucial in navigating the complex and dynamic business landscape. It equips
organizations with the tools to create effective marketing strategies, build
customer relationships, and gain a competitive edge.
Question 2: How does strategic marketing planning differ from conventional
marketing planning, and what are the key components of a strategic
marketing plan?
Answer: Strategic marketing planning is future-focused and aligns
marketing efforts with an organization's overall goals. Key components
include a situation analysis, marketing objectives, target markets, marketing
mix strategies, and a detailed implementation plan.
Question 3: What are customer-centric marketing approaches, and why are
they important in today's market? Can you provide examples of companies
that have successfully adopted this approach?
Answer: Customer-centric marketing approaches prioritize understanding
and meeting customer needs and preferences. Companies like Amazon and
Zappos excel in this approach by personalizing recommendations, providing
excellent customer service, and building strong customer relationships.
1
