FBLA Sports and Entertainment Management Exam

absolutism - ANSWER-belief that moral precepts are universal --that is, applicable to all circumstances Academic Progess Rate (APR) - ANSWER-most recently initiated by NCAA, collects data on team's academic results based on graduation rates, eligibility, and retention of student -athletes from the previous year. Results are tied to recruiting opportunities, number of atheletic scholarships, postseason eligibility, and NCAA revenue distribution activation - ANSWER-commitment of financial resources in support of a company's sponsorship through promotion and advertising that thematically includes the sport property's imagery aftermarketing - ANSWER-customer retention activities that take place after purchase; "that process of providing continued satsifaction and reinforcement to individuals/organizations who are past/ current customers" Age Discrimination in Employment (ADEA) - ANSWER-a 1967 law that prohibits discrimination based on age administrative law - ANSWER-body of law created by rules, regulations, orders, and decision of admin bodies agency - ANSWER-relationship in which one part (the agent) agrees to act for and under the direction of another (the principal) agent - ANSWER-a person who is a legal rep of another person, used extensively in professional sports ambush marketing - ANSWER-type of marketing that involves the strategic placement of marketing materil and promos at an event that attracts consumer and media attention, without becoming and offical sponsor of that event Americans wtih Disabilities Act (ADA) - ANSWER-1990 law that prevent discrimination against people w/ disabilties in employment, public services, transportation, public accommodations, and telecommunications services International Facilities Management Association - ANSWER-professional association for facilities management