Evaluate an existing, national marketing campaign. D2
Deadpool’s promotional campaign is a national marketing campaign which is also an award winning
campaign, different types of promotional mix were used which includes advertising promotion,
direct marketing and public relations.
Advertising promotions
Advertising promotion can include Printed adverts, radio, television and billboards. Some form of
advertising promotion can be more effective than others. For example, television advertisement is
effective because the message can be conveying through sight and sound, it means that Deadpool’s
can target more audience, this also means that Deadpool’s’s promotional campaign can both target
audience who have disabilities, gaining more audience overall.Television advertisement is effective
when it comes to raising awareness is because it can be flexible. Television advertisement can be
played 24/7, ensuring that most of the audience can watch the advertisement ,this means that
audience can watch it at any time which is effective because audience are being aware of the
campaign. Furthermore, radio advertisement can be effective because this can include celebrity like
Ryan promoting in a radio show. Ryan Reynolds did an interview on heart radio channel to express
the experience in working in the movie Deadpool’s and gave out spoilers to keep audience
interested in the movie. This is an effective way of generating interest from the audience because it
can target specific audience, such as broadcasting radio advertisement during busy traffic hours
means that are more people driving, reaching out to more audience. However, in the other hand
raising awareness in Medias such a television advertisement can be less effective because it can be
expensive and has expensive air times; this can affect Deadpool’s’s promotional campaign as it
affects the budget for promotion. This can also affect other areas in the campaigns, large sum of
money spent in one form of advertisement means spending less on other promotions such as
posters and billboards. Furthermore, Radio advertisement can be less effective because there are
audiences who put their radios on standby or background, not listening to the radio shows and
advertisement that is going on, this can be wasteful and less effective. Also it can lack creativity,
radio advertisement is less interesting as it only has audio unlike television advertisement, and it has
both audio and visual.
Deadpool’s promotional campaign is a national marketing campaign which is also an award winning
campaign, different types of promotional mix were used which includes advertising promotion,
direct marketing and public relations.
Advertising promotions
Advertising promotion can include Printed adverts, radio, television and billboards. Some form of
advertising promotion can be more effective than others. For example, television advertisement is
effective because the message can be conveying through sight and sound, it means that Deadpool’s
can target more audience, this also means that Deadpool’s’s promotional campaign can both target
audience who have disabilities, gaining more audience overall.Television advertisement is effective
when it comes to raising awareness is because it can be flexible. Television advertisement can be
played 24/7, ensuring that most of the audience can watch the advertisement ,this means that
audience can watch it at any time which is effective because audience are being aware of the
campaign. Furthermore, radio advertisement can be effective because this can include celebrity like
Ryan promoting in a radio show. Ryan Reynolds did an interview on heart radio channel to express
the experience in working in the movie Deadpool’s and gave out spoilers to keep audience
interested in the movie. This is an effective way of generating interest from the audience because it
can target specific audience, such as broadcasting radio advertisement during busy traffic hours
means that are more people driving, reaching out to more audience. However, in the other hand
raising awareness in Medias such a television advertisement can be less effective because it can be
expensive and has expensive air times; this can affect Deadpool’s’s promotional campaign as it
affects the budget for promotion. This can also affect other areas in the campaigns, large sum of
money spent in one form of advertisement means spending less on other promotions such as
posters and billboards. Furthermore, Radio advertisement can be less effective because there are
audiences who put their radios on standby or background, not listening to the radio shows and
advertisement that is going on, this can be wasteful and less effective. Also it can lack creativity,
radio advertisement is less interesting as it only has audio unlike television advertisement, and it has
both audio and visual.
