MAC2602 EXAM PACK 2023

MAC2602 EXAM
PACK 2022


Contact:
@ TestbanksNotesAssignmentsAndExamspack
sGuru


+254742508812, +254727097655.



, Stuvia.com Stuvia.com
- The Marketplace
- The study-notes
to Buy and marketplace
Sell your Study Material




Exam pack consists of:
* Study notes
*Exam papers+Solutions(October 2013)
(May 2014)
(October 2014)
(May 2015)
(October 2015)
(May 2016)
(October 2016)
*Assignments(2016 semester 2 ass 1 +2 Questions and Solutions)
(2017 Semester 1 ass 1+2 Questions and Solutions)
(2017 Semester 2 ass 1+2 Questions and Solutions)




Downloaded
Downloaded
by: TestbanksNotesAssignmentsAndExampacksGuru
by: Zureida12 |
| Want to earn $1.236
Distribution of this document is illegal extra per year?

, Stuvia.com Stuvia.com
- The Marketplace
- The study-notes
to Buy and marketplace
Sell your Study Material




Study Guide One
Part 1 : Strategy and strategic planning
Topic 1 : Development of the organisation’s strategy
Study Unit 1 : Defining concepts – mission,core values,vision,strategy and strategic objectives

 Mission - core purpose
Effective mission statement :
 Inspire change ,but does not change
 Long-term in nature
 Easy to understand and easy to communicate

 Core values - principles that guide the organisation
 Vision - defines direction for the future
 Strategy – choosing long-term strategies to achieve purpose set out in mission statement
Three generally accepted competitive strategies :
 Cost leadership strategy
 Pricing strategy :
 Price skimming
 Selective pricing
 Market pricing
 Predatory (penetration) pricing
 Differentiation
Elements of strategy :
 Choice of activities which provide a competitive advantage
 Trade-offs made to choose specific actions
 Activities chosen must fit one another
 Major structural changes can change strategies,however cannot be constantly
reinvented
 Formulation should display a broad conceptual knowledge of the operating
environment of the organisation
 Core values are taken into account
 Strategic objectives – measures to progress and targets to achieve in a specific time frame
Characteristics :
 Precise formulation of goals to be achieved
 Contains a measure of progress
 Contains a target to be achieved
 Contains a time frame for target to be achieved
SMART criteria :
 Specific
 Measurable
 Attainable
 Relevant
 Time-bound




Downloaded
Downloaded
by: TestbanksNotesAssignmentsAndExampacksGuru
by: Zureida12 |
| Want to earn $1.236
Distribution of this document is illegal extra per year?

, Stuvia.com - The Marketplace to Buy and Sell your Study Material




Downloaded by: TestbanksNotesAssignmentsAndExampacksGuru | Want to earn $1.236
Distribution of this document is illegal extra per year?