Techniques and
examples
1. Rhetorical questions
A rhetorical question is a question that
does not require an answer. It is used to
encourage the audience to think or to
imply a correct answer.
Some sentence starters:
How could you (we) possibly believe …?
Do you really think…?
Do you want to be part of…?
Could your conscience cope with…?
, Is it really worth…?
2. Repetition
Repetition is when a writer or speaker
repeats words or phrases so that they
stick in the minds of their audience.
One of the most famous examples of this
technique being used is the ‘I have a
dream’ speech given by Martin Luther
King, Jr.
King gave this speech at the March on
Washington on August 23, 1963.
3. Emotive language
Emotive language is when words are used
that encourage people to feel a strong
emotion, such as: sad, angry, delighted,
sympathetic or guilty. It is a deliberate
choice of words to elicit emotion in the
reader.
Example:
Non-emotive version- Mr Smith was
attacked by Mr Jones for two minutes.
Emotive version- For what seemed a