Zainab Hussain [P4: USE MARKETING RESEARCH FOR MARKETING PLANNING ]
This assignment will explain how the market research a business does will help to contribute to
their marketing plan.
A marketing plan involves two things:
SWOT Analysis
PESTLE Analysis
SWOT Analysis of H&M
Strengths Weaknesses
H&M is well known around the world They tend to have an unethical history
Their market share has over 55 They only have men’s clothing in
markets and they have 13 online certain stores
They have a huge range of products Their online store may be seen as a
They have a lot of fast fashion, about a weakness
12 week turn around Their suppliers are located in the Far-
They products are value for money east
They have sustainable fashion: Their shoe range isn’t that great
Conscious range They don’t have any beauty and
This is also people orientated cosmetics on sale
They have a good relationship with Their sizes don’t seem that right
their suppliers
Good social media presence online
They’ve had a few designer
collaborations
Celebrities have promoted their
business and been in adverts
Opportunities Threats
They should have an online expansions They have a lot of competition with
to raise more awareness of the store several stores such as Zara, New Look,
They should have a UK based River island, Forever 21 and Topshop
distribution centre There has been an increase in
They should try to expand in more production cost in the Far East.
markets
They can also develop their product
range
They could have online stylists
They could blog events
Pestle Analysis of H&M
Political Factors – H&M has over 3,000 stores in 53 countries, they have political relationships
and there is no discrimination. H&M stay in contact with each and every government in the
countries they have stores in.
Economic Factors – During 2008-2009 when there was an economic recession; H&M were not
affected as they had always had the plan to internationally expand their business. They have
always had increased profits and sales as their marketing has led them to increase their success
This assignment will explain how the market research a business does will help to contribute to
their marketing plan.
A marketing plan involves two things:
SWOT Analysis
PESTLE Analysis
SWOT Analysis of H&M
Strengths Weaknesses
H&M is well known around the world They tend to have an unethical history
Their market share has over 55 They only have men’s clothing in
markets and they have 13 online certain stores
They have a huge range of products Their online store may be seen as a
They have a lot of fast fashion, about a weakness
12 week turn around Their suppliers are located in the Far-
They products are value for money east
They have sustainable fashion: Their shoe range isn’t that great
Conscious range They don’t have any beauty and
This is also people orientated cosmetics on sale
They have a good relationship with Their sizes don’t seem that right
their suppliers
Good social media presence online
They’ve had a few designer
collaborations
Celebrities have promoted their
business and been in adverts
Opportunities Threats
They should have an online expansions They have a lot of competition with
to raise more awareness of the store several stores such as Zara, New Look,
They should have a UK based River island, Forever 21 and Topshop
distribution centre There has been an increase in
They should try to expand in more production cost in the Far East.
markets
They can also develop their product
range
They could have online stylists
They could blog events
Pestle Analysis of H&M
Political Factors – H&M has over 3,000 stores in 53 countries, they have political relationships
and there is no discrimination. H&M stay in contact with each and every government in the
countries they have stores in.
Economic Factors – During 2008-2009 when there was an economic recession; H&M were not
affected as they had always had the plan to internationally expand their business. They have
always had increased profits and sales as their marketing has led them to increase their success
