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Theme 1: Core IB Theories (Complete Summary)

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September 16, 2023
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Theme I: Core IB Theories
Lecture, Literature & Notes
By AceAcademy ©









,  Theme I: Core IB Theories
 Conceptualizing IB

 International Business (IB):
 International Business involves engaging in global economic activities, both
domestically and internationally.
 It centers on managing complexity and uncertainty, which arise from:
o New challenges posed by cross-border operations
o The necessity for awareness and strategic thinking

 Vertical Integration:
 Vertical Integration entails using internal exchanges for business activities.
 It adds value when transactions occur frequently enough to justify integration.
 However, it comes with drawbacks such as:
o Increasing the asset base and capital employed
o Reducing flexibility and limiting access to external expertise
o Inability to fully leverage supplier efficiency and scale
o Diverting focus from core business capabilities
o Converting variable costs into fixed costs
o Blurring the evaluation and understanding of costs




 Outsourcing:
 Outsourcing involves delegating organizational activities to external suppliers.
 It can be offshore (with a foreign firm) or onshore (with a domestic entity).
 In contrast to Foreign Direct Investment (FDI), where subsidiaries are established
abroad and work is done in-house but in an overseas location.

 Vertical Integration vs. Outsourcing?
 Considerations when choosing between Vertical Integration and Outsourcing include:
o Problems associated with outsourcing
o Dependence resulting from co-specialization or co-location
o Potential issues with performance, including customization, quality, and
availability
o Dependence created by market power dynamics
o Risks of losing critical know-how
o Weakened commitment and competitive signaling challenges
o Possible spillover effects on competitors
o The potential for a decline in differentiation

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