DPR2603 Assignment 2 (DETAILED ANSWERS) Semester 2 2023

DPR2603 Assignment 2 (DETAILED ANSWERS) Semester 2 2023....CLEARLY DEFINED SOLUTIONS AND EXPLANATIONS.GRADE A+ ASSURED............................. Questions: 1. Identify and discuss different communication channels that you have learnt in this module. You also required to give examples to demonstrate your understanding. [12 marks] 2. You are the new communications practitioner at Nsuku Diamonds, a company that has not been doing well in reaching its targeted audience. Suggest to the company the techniques for successful change management as identified by Bernard Chester, 2005. [12 marks] 3. A group of 10 Public Relations students from KZ Institution have started their internship at Mhunti Communications, a company that oversees all communication and Public Relations functions. You are asked as the head of marketing and communications to brief them on the basics of communications. Identify and explain the basic communication model sequence to help them understand the basic process of communication. [6 marks] 4. You are a PR person at a communication agency called WERHU Comms. Your client FUman Jewels, a jewellery shops not been making any sales for the past 12 months. As a way of helping generate more sales, you must draft a communication strategy. This will be a plan or document that sets out the goals and methods of an organisation's communication activities. • This plan will include the publics that the organisation wishes to reach (target audience can be more than one group) who is the plan speaking to, females, males, youth, pensioners, working class, businesses, etc • The information it wishes to share with said publics. message that you are conveying to public • The channels you will use to send out the information or communicate the plan e.g. radio etc. The selected channels need to be accessible to your specific audience (tv, posters, billboards, newspapers, magazine, social media, etc) • Activities that you will do which will enable you to engage in the sharing of information (pop up stores, campaigns, trade shows etc). • How you are going to evaluate your plan (calculate number of posts, number of sales, feedback, visits etc) • If your plan will need a budget, what is the estimated budget and for what it will be used for (how much will it cost you). [10 marks]