Marketing de Essentie Flashcards (oefenmateriaal) 2023! Leer eenvoudig alle begrippen

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Marketing de Essentie Flashcards (oefenmateriaal) 2023! Leer eenvoudig alle begrippen

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Marketing de essentie (oefenmateriaal) Leer eenvoudig alle begrippen die je moet weten! Maak het leren leuk en actief, zodat je de stof beter tot je kunt nemen! Heel veel succes!

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Marketing de essentie
FLASHCARDS + Begrippenlijst

Bron: Philip Kotler en Gary Armstrong, 2019

, Primaire doel
Marketingomgeving afnemersbehoeften
Customer Relationship Management (CRM): Macro-omgeving
Vier P’s
Productieconcept Productconcept
marketingmixelementen

Verkoopconcept
Maatschappelijk Marketingconcept
Mission stement
Abell-Diagram
marketingconcept Strategeische
Ansoff-Matrix Value Delivery
businessunit (SBU):
Network (VDM):
Waardeleveringsnetwerk
Supply chain Electronic
B2b data
B2C (SCM):
management interchange
C2C (EDI):
C2B Marketingstrategie

drie generieke
De drievan
strategieën R’sPorter Marktsegment
Swot-Analyse
Operationele controle Strategische controle
Marketingaudit Managementinformati
Field Research
esysteem (MIS):
Desk Research (veldonderzoek):
Consumentengedrag
(Bureaustudie): Sociale klassen
Sociale klassen België Membershipsgroups
Piramide van Maslow
Nederland
Demografische
segmentatie
Geografische
Gedragssegmentatie Psychografische
Intermarktsegmentatie
segmentatie
Ongedifferentieerde segmentatie
Sequentiële
marketing productontwikkelingsproces
Monopolie
Dynamische prijszetting

Connected book

Philip Kotler, G. Armstrong Marketing, de essentie

Publisher: Unknown ISBN: 9789043040679 Edition: Unknown

Document information

Study: Commerci‰le Economie
Uploaded on: September 13, 2023
Number of pages: 7
Written in: 2023/2024
Type: Other
Person: Unknown

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