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Summary

Samenvatting Export Planning - export planning

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Uploaded on
12-09-2023
Written in
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Notes required from the export planning book to obtain a pass

Institution
Aeres Hogeschool (aeres)
Course
Export planning









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Connected book

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Joris J a Leeman Export Planning
  • oktober 2015
  • 9783839137864
  • 1

Written for

Institution
Aeres Hogeschool (aeres)
Study
Bedrijfskunde En Agrifoodbusiness
Course
Export planning
All documents for this subject (1)

Document information

Summarized whole book?
Yes
Uploaded on
September 12, 2023
Number of pages
13
Written in
2022/2023
Type
Summary

Subjects

  • eprg model
  • mckinsey
  • porter
  • country analysis
  • supply chain management
  • center of gravity method
  • market entry options
  • market development
  • scor
  • incoterms
  • payment terms
  • milestones
  • 5ps

Content preview

Export planning



Exporting:
Marketing, selling, distributing goods or services in other countries
Internationalisation:
Activities across borders




EPRG model of Perlmutter

Ethnocentric organization (Home market)

Polycentric organization (Locally oriented)

Region-centric organisation (regional market needs)

Geocentric organization (Transnational)

, Drivers for export development
Market development as strategy
Need to follow the customer
Competition
Opportunities




H.2

Vision: What you want to become in the future

Mission: What you are, why you exist

Business definition by Abell
• What (customer needs), for whom (target group), how (technologies)
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