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Summary qualitative research methods for communication - a hands-on approach

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Summary qualitative research methods for communication - a hands-on approach. Also very handy as a guideline for writing a thesis

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QMCR ES year 3 Rianne van Mierlo




Summary Qualitative Research Methods

Table of Content
Ch. 1 Introduction ........................................................................................................................... 3
Use of triangulation research methodology ........................................................................... 3
Qualitative strategies: defining an orientation........................................................................ 3
From a symbolic interactionist perspective ............................................................................ 4
Why use qualitative methods? ............................................................................................... 4
A plan of presentation ............................................................................................................ 4
Ch. 2 Designing Qualitative Research ................................................................................... 5
Theory and concepts .............................................................................................................. 5
Ideas and theory..................................................................................................................... 5
Literature review ..................................................................................................................... 6
The two-card method ............................................................................................................. 6
Framing research problems ................................................................................................... 7
Operationalization and conceptualisation .............................................................................. 7
Designing projects .................................................................................................................. 8
Setting and population appropriateness ................................................................................ 8
Sampling strategies ................................................................................................................................................8
Data collection and organisation ............................................................................................ 9
Data storage, retrieval, and analysis ................................................................................... 10
Dissemination ....................................................................................................................... 10
Ch. 3 Ethical issues ...................................................................................................................... 11
Research ethics in historical perspective ............................................................................ 11
From guidelines to law: regulations on the research process ............................................. 11
Institutional review boards (IRBs) ........................................................................................ 11
Active versus passive consent ............................................................................................. 11
Informed consent and implied consent ................................................................................ 11
Confidentiality and anonymity .............................................................................................. 12
Ch. 4 A dramaturgical look at interviewing ........................................................................ 12
Dramaturgy and interviewing ............................................................................................... 12
Types of interviews............................................................................................................... 13
The interview schedule ........................................................................................................ 13
Schedule development......................................................................................................... 13
Question order, content and style ........................................................................................ 13
Communicating effectively ................................................................................................... 14
A few common problems in question formulation ................................................................ 14
Presenting the schedule....................................................................................................... 14
Long versus short interviews ............................................................................................... 15
Telephone interviews ........................................................................................................... 15
Conducting an interview: a natural or an unnatural communication? ................................. 15
The dramaturgical interview ................................................................................................. 16
Interviewer roles and rapport ............................................................................................... 16
The interviewer as a self-conscious performer .................................................................... 16
Social interpretations and the interviewer ............................................................................ 16
The interviewer’s repertoire ................................................................................................. 17
Techniques to get new researchers started ........................................................................ 17
The ten commandments of interviewing .............................................................................. 18
Know your audience ............................................................................................................. 18



2016-2017 1

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Jason S Wrench, Candice Thomas-Maddox Quantitative Research Methods for Communication
Publisher: augustus 2016 ISBN: 9780190456405 Edition: 1

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