CCI Exam 1 questions with correct answers

advertising, subscripting or circulation revenue, audience donations, private support Answer name the four major ways media make money print, electronic, chemical Answer What are the primary types of mass media? populist Answer type of media that attract and audience due to popularity elitist Answer type of media that is good for you or teaches you something economic imperative Answer idea that media must make money to stay in business; most businesses and corporate chains demassification Answer moving away from the old mass media and moving toward fragmented audiences; giving audience and advertisers more choices proliferation of media Answer Why does demassification happen? targeted media Answer type of media where there is something for everyone and matches an advertiser with an audience