DECA Hospitality and Tourism Glossary

advertising - corrrect answer paid promotion of any idea, good, or service by an identified sponsor aesthetic pollution - corrrect answer the spoiling or contamination of the natural beauty and features of an environment, due to poor planning and design of tourism projects AIDA model - corrrect answer a framework for creating an advertising message that gets Attention, holds Interest, stimulates Desire, and acheives Action amateur sports - corrrect answer athletic activities and competitions for athletes who do not get paid Amtrak - corrrect answer a company that operates a railroad system with combined passenger and rail service throughout the continental United States apprenticeship - corrrect answer an education, hands-on experience working in an established business under the guidance of a skilled worker average daily rate (ADR) - corrrect answer a rate based on total sales for the day divided by the total number of sold rooms back of the house - corrrect answer the area in a hospitality establishment that guests usually do not view, including all areas responsible for food quality and production, such as the kitchen and receiving, office, and storage areas back of the house (lodging) - corrrect answer the area in a lodging facility where support services take place, which guests usually do not view bed-and-breakfasts (B&Bs) - corrrect answer small unique inns that offer a full breakfast with a night's stay behavioristics - corrrect answer statistics about consumers based on their knowledge, attitudes, use, or response to a product benefit - corrrect answer a feature advantage of a product business travel - corrrect answer travel for the sole purpose of conducting an individual's or company's business business-to-business selling - corrrect answer the type of selling where one business sells goods or services to another business buying signals - corrrect answer verbal or nonverbal signs of a customer's readiness to buy