Ch 8_NEW! Mini Sim_New Product Development 2023 Questions and Answers 2023

Ch 8_NEW! Mini Sim_New Product Development 2023 Questions and Answers 2023 @ STUVATE- STUVIA USA The R-W-W Framework is used to screen new products. R-W-W stands for: Is it Real? Can we Win? Is it Worth doing? - R: Is it Real? -Research shoes that 85% of high school students enjoyed playing the new game. -The results of the last market survey showed only 35% of consumers were interested in the new product. W: Can we win? -A smaller ergonomic mouse was used by 57% of data entry clerks who participated in the survey. -To manufacture the new product, the company may need to hire 10 more assemblers. W: Is it worth doing? -The new product would cost $12.50 to manufacture, and similar products sell for $9.00. Based on the marketing research findings, which of the three products positively answered all three R-W-W framework questions? - -Anti-aging cream Based on this desire, the team has come up with three product concepts for the anti-aging cream. Before you decide on a concept, they want to do product testing, which is the next phase in the product development process. The team has decide