Summary
Strategic Marketing Management 2016/2017: Summary Academic Articles [My exam grade: 10]
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Strategic Marketing Management 2016/2017: Full summary of all Academic Articles. [Mizik (2010)] [Slater & Narver (1995)] [Mahajan, Muller, Bass (1990)] [Vardarajan (2009)] [Tellis (1986)] [Gneezy, Gneezy, Nelson, Brown (2010)] [Verhoef, Kannan, Inman (2015)] [Hongshuang, Kannan (2014)] [Rust, Ambl...
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