AO1:
1. Drawing attention to an issue: 2. Consistency of position:
● Minorities can bring about social change by drawing attention of the majority ● If the minority continue to maintai
to an issue. reassess the situation and conside
3. Commitment and flexibility: 4. Snowball effect 5. Social
● If the minority are willing to suffer for their views, ● There is a ‘tipping point’ in any group, where after ● Socie
they are seen as more committed and will be some members have started to agree with the but f
taken more seriously by the majority. minority. The minority then turns into the majority. give c
place
AO3:
Evaluations are the same as minority influence however you must make sure you include the processes of consi
outlining social change in order to be able to evaluate them
Supporting research for flexibility Supporting evidence for the role Research into minority influenc
P One strength of research into of consistency uses artificial tasks
minority influence is that it has P One strength of research into P A weakness of the studies used to
supporting evidence for the role of minority influence is that it has support factors such as consistenc
flexibility. supporting evidence for the role of and flexibility in minority influence
E In this study they created groups of consistency. research is that they use highly
three participants and one E For example, a meta-analysis of 100 artificial tasks.
confederate who had to decide how similar studies found those who E For example, having participants
much compensation to pay a victim were consistent were most judge the colours of slides in
of a ski lift accident. When a influential. Moscovici.
consistent confederate argued for a E This is a strength as the conclusions E This greatly reduces the ecological
low amount and refused to change drawn, support the idea that validity of the study meaning the
his position, he had no effect on the consistency is a major factor in results cannot be applied to
majority. However, when he influencing a majority. Furthermore everyday life. In particular, these
compromised a little and suggested a considering that this is a tasks are incredibly different from
slightly higher amount, the majority meta-analysis, this suggests that this how minorities try to change the
changed their opinion to the lower is a broader consensus in the field majority viewpoint in the real wor
amount. rather than a one of research finding. (e.g. jury decision making). In
E This shows that minorities have to L This therefore increases the validity situations like this the outcomes ca
also be flexible to be persuasive. of consistency as a factor that affects be very important, unlike the task
L This increases the validity of the influence of minority influence. used by Moscovici where the
flexibility as a factor that affects the outcomes have little impact on oth
influence of the minority on the people.
majority. L This reduces the validity of the
research used to support factors li
consistency in minority influence.
1. Drawing attention to an issue: 2. Consistency of position:
● Minorities can bring about social change by drawing attention of the majority ● If the minority continue to maintai
to an issue. reassess the situation and conside
3. Commitment and flexibility: 4. Snowball effect 5. Social
● If the minority are willing to suffer for their views, ● There is a ‘tipping point’ in any group, where after ● Socie
they are seen as more committed and will be some members have started to agree with the but f
taken more seriously by the majority. minority. The minority then turns into the majority. give c
place
AO3:
Evaluations are the same as minority influence however you must make sure you include the processes of consi
outlining social change in order to be able to evaluate them
Supporting research for flexibility Supporting evidence for the role Research into minority influenc
P One strength of research into of consistency uses artificial tasks
minority influence is that it has P One strength of research into P A weakness of the studies used to
supporting evidence for the role of minority influence is that it has support factors such as consistenc
flexibility. supporting evidence for the role of and flexibility in minority influence
E In this study they created groups of consistency. research is that they use highly
three participants and one E For example, a meta-analysis of 100 artificial tasks.
confederate who had to decide how similar studies found those who E For example, having participants
much compensation to pay a victim were consistent were most judge the colours of slides in
of a ski lift accident. When a influential. Moscovici.
consistent confederate argued for a E This is a strength as the conclusions E This greatly reduces the ecological
low amount and refused to change drawn, support the idea that validity of the study meaning the
his position, he had no effect on the consistency is a major factor in results cannot be applied to
majority. However, when he influencing a majority. Furthermore everyday life. In particular, these
compromised a little and suggested a considering that this is a tasks are incredibly different from
slightly higher amount, the majority meta-analysis, this suggests that this how minorities try to change the
changed their opinion to the lower is a broader consensus in the field majority viewpoint in the real wor
amount. rather than a one of research finding. (e.g. jury decision making). In
E This shows that minorities have to L This therefore increases the validity situations like this the outcomes ca
also be flexible to be persuasive. of consistency as a factor that affects be very important, unlike the task
L This increases the validity of the influence of minority influence. used by Moscovici where the
flexibility as a factor that affects the outcomes have little impact on oth
influence of the minority on the people.
majority. L This reduces the validity of the
research used to support factors li
consistency in minority influence.
