Task 1 (P3P4) in the context of McDonalds
Marketing Mix
For McDonalds branding is a huge part of their business, over the years they have created a well-
known brand for themselves which is known by most of the population. McDonalds focus closely on
the needs and wants that their customers have, as well as delivering an excellent service whilst in
store so that customers will come back and leave a good relationship with their customers so they
do not go to another fast food brand.
To be able to create a marketing mix, McDonalds must make sure that the service and the products
that they have are of quality. This is extremely important as if a product that a customer has bought
does not meet their wants or needs then they will be dissatisfied and will most likely not return
again, meaning that McDonalds potentially will lose out on sales.
Marketing Research:
The table that is shown to the left shows McDonald’s
research and the wide variety that they use, some of
these include:
Primary research
Secondary research
Test marketing
Marketing research is vital for McDonalds If they want
to make sure they will be successful; they will need to
find out their strengths and weaknesses to work on, as
well as finding out their target market so they can
decide upon the right marketing strategy for their
company.
McDonalds have a huge variety of market segments in their business that attracts a lot of different
customers. By using market research McDonalds can see any changes that may need to be made and
can identify the markets which are visiting their restaurants and what they could do to change and
make it a better experience for different segments. An example of their different markets could be
businessman, who may visit the stores drive through to grab a quick coffee and breakfast before
heading into work, another example could be children who are attracted by the toys that are found
in meals and the balloons that they receive.
Primary Research:
McDonalds carry out a lot of research including
qualitative and quantitative data. They carry out surveys
to find out what their customers opinions are, their
wants and needs and what they would like to be
improved. Surveys are also carried out to find out about
the product range and what people will like to be
introduced, this helps the company to find gaps in the
market that they could develop and be able to introduce
products too.
Marketing Mix
For McDonalds branding is a huge part of their business, over the years they have created a well-
known brand for themselves which is known by most of the population. McDonalds focus closely on
the needs and wants that their customers have, as well as delivering an excellent service whilst in
store so that customers will come back and leave a good relationship with their customers so they
do not go to another fast food brand.
To be able to create a marketing mix, McDonalds must make sure that the service and the products
that they have are of quality. This is extremely important as if a product that a customer has bought
does not meet their wants or needs then they will be dissatisfied and will most likely not return
again, meaning that McDonalds potentially will lose out on sales.
Marketing Research:
The table that is shown to the left shows McDonald’s
research and the wide variety that they use, some of
these include:
Primary research
Secondary research
Test marketing
Marketing research is vital for McDonalds If they want
to make sure they will be successful; they will need to
find out their strengths and weaknesses to work on, as
well as finding out their target market so they can
decide upon the right marketing strategy for their
company.
McDonalds have a huge variety of market segments in their business that attracts a lot of different
customers. By using market research McDonalds can see any changes that may need to be made and
can identify the markets which are visiting their restaurants and what they could do to change and
make it a better experience for different segments. An example of their different markets could be
businessman, who may visit the stores drive through to grab a quick coffee and breakfast before
heading into work, another example could be children who are attracted by the toys that are found
in meals and the balloons that they receive.
Primary Research:
McDonalds carry out a lot of research including
qualitative and quantitative data. They carry out surveys
to find out what their customers opinions are, their
wants and needs and what they would like to be
improved. Surveys are also carried out to find out about
the product range and what people will like to be
introduced, this helps the company to find gaps in the
market that they could develop and be able to introduce
products too.
